• Sanford Research Image 6
  • stewarts sign
  • Sanford Research Image 3
  • Radiance Day Spa Product Shot
  • Sanford Childrens Hospital
  • JJ's Wine and Spirits
  • Link Manufacturing Welder
  • Sanford Research Image 4
  • Radiance Day Spa Flowers
  • Foosball
  • Sioux Falls Fire Rescue
  • Radiance Day Spa Sea Scrub
  • Seiko Watch Face
  • Radiance Day Spa Advertising

What is cLeer Creative?

cLeer creative

cLeer Creative is a creative agency of Don McLeer. We create advertising, marketing, and branding for companies who want something that is well thought out and expertly crafted. Creation is what we love. Companies that utilize the creative process become unique and stand out from the crowd. We want to help your company stand out from the crowd.

Graphic Design

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That's verbal communication.

Read more: Graphic Design

Logo Design

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

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When you are looking at an advertisement, what’s the first thing you notice? Is it the writing in the ad? Probably not. If you’re like most people, you notice images first. Oftentimes the images in an advertisement are what draws people’s eyes to it, and these images typically determine whether or not people continue to study the advertisement.

Read more: Photography

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Great Things Found on the Web

Awesome Fonts of the Week

Awesome Fonts of the Week
Check out these great fonts from ILT (I Love Typography!) Schizotype, a feature-rich face from URTD, playful forms by Outras Fontes, a versatile sans from Fontsmith, modern styling by Thinkdust, a transitional face from MCKL, a minimalist slab by Mostardesign, and a sober text family from Fountain.

Storytelling in Design

Storytelling in Design
If you happened to see Print Magazine's interview with Stanley Hainsworth in the October issue, you know that Hainsworth and his firm Tether are known for their prowess within the realm of storytelling in design. With branding projects ranging from Gatorade to Microsoft sub-brands, the company knows a little something about selling a genuine story. For designers looking to emulate this highly successful model, Tether has tossed you (and me) a bone. Enter StoryMag, an interactive e-zine that walks audiences through a project in three chapters. In its tagline, the magazine tells you everything you need to know about...

I Love Infographics!

I Love Infographics!
Surprisingly, as the demand and sophistication of resources escalates, creativity is taking a severe dip in a faculty; none other than ‘creativity’ itself. What if we told you that 60% designers confess of having no time to work on their “great ideas”? A KRK research for iStock reveals the poor and ‘stagnant’ condition of inspiration and imagination in creative fields. Hardly 23% people spend less than two hours in a day doing “creative” work. "Our research raises questions around the state of creativity today in industries vital to the global economy," said Ellen Desmarais, general manager at iStock. "When you consider that global revenues last year in the advertising industry alone were nearly half a trillion dollars, declining creativity is cause for alarm and should prompt an industry-wide discussion. The bottom line...
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